ABOUT US

In 2022, Brystal Balthazar, formerly Rosensweig, founded BrandSpark to help beauty and wellness startups grow and thrive. After years of building leading consumer brands, she left her corporate career to partner with founders and entrepreneurs, driven by their passion and innovation.

With expertise in consumer psychology and purchasing behavior, Brystal is dedicated to launching brands that spark joy and inspire loyalty.

She’s been quoted as a consumer expert in Forbes, Fortune, and Beauty Insider.